About

Messe Frankfurt, the third largest trade fair company in the world, is proud to announce the launch of the Photo & Video Experience in 2019. Covering all aspects of the photography, video and related industries, the event is set to be the largest of its kind on the African continent.

The Photo & Video Experience is an all new inclusive show for anyone and everyone that loves to take photos and videos. From the mobile phone snapper and hobbyist photographer to the semi-pro and professional photographer or videographer.

Forget static displays and traditional expos. In a digital world that is changing by the minute, it is important that we provide a platform that evolves as fast as the industry demands. Never been done before in South Africa, and as the name suggests, the Photo & Video Experience offers exhibitors and visitors an opportunity to immerse themselves in an experiential world of interactive zones.

Exhibitors will be able to demonstrate equipment in simulated environments, illustrate real-life comparisons and engage with all aspects of the imaging market – all under one roof.

Ultimately, the goal is to provide a platform that converts the snapper, to a hobbyist photographer, creates aspiration to convert the hobbyist and semi-pro to professional photographers, whilst creating content that satisfies the needs of the professional photographer and videographer.

About the organisers

Messe Frankfurt organises over 130 fairs around the globe. The South African subsidiary has an experienced staff compliment with established marketing, sales and operational capabilities. Messe Frankfurt South Africa organises large scale events such as the Festival of Motoring, Automechanika and Futuroad Johannesburg, Source Africa, ATF and the Cape Town International Boat Show.

Other shows in our portfolio

For more information, or to book a stand, please contact Stephen Segal (Show Director) at: 010 599 6150, or Stephen.Segal@za.messefrankfurt.com